Have you ever heard of a ‘digital twin’? It might sound complex, but it’s essentially a fancy term for creating a digital version of a real thing—whether it’s a building, a person, or a process. This digital twin helps organizations simulate different scenarios, making it easier for them to make smart decisions.
Imagine every step of a building’s life, from planning to construction and beyond, being captured in digital form. This ongoing process shapes the digital lifestyle of people living or working in those buildings.
Unlike a digital twin of a person, where data might not be directly useful to the individual, a building’s digital twin is entirely controlled by developers or property management companies. It’s like a behind-the-scenes look at the building’s entire journey, from design to smart home features.
So, what’s the value of having a digital twin for a building? Well, it’s not just about selling properties. It’s about transforming businesses and ensuring sustainability. Even after a physical property is sold, its digital twin can keep generating income through things like EV charging, home services, and many more.
For developers managing entire townships, digital twins offer even more benefits. They can connect multiple buildings and activities within them, creating a vibrant ecosystem. Just like how social media uses user behavior to push ads, developers or property management can monetize by promoting activities for example facility booking within the buildings or increase revenue by helping tenants to promote their products and services or improve parking income by allowing season parking for multiple buildings or enhance on-premises ads on digital signage and targeted ads on the apps.
Now, how do you build a valuable digital twin? One approach is to use an AI-powered super app that engages users in various building activities. This app generates a ton of data, and a built-in analytics module helps developers make informed decisions.
But nurturing a digital twin requires careful consideration. Where are you in your digital journey, and where do you want to go? External expertise, like TimeTec, can play a crucial role in this process.
TimeTec’s Cloud City Ecosystem is designed to meet digital and data transformation needs. With 18 core modules, it covers everything from residential to commercial buildings, from construction to post-development. The goal is to create a complete digital lifestyle, and TimeTec even provides APIs for developers to integrate with other solutions.
So, building a digital twin isn’t just about fancy tech terms—it’s about bringing your building to life in the digital world and reaping the benefits of a connected, smart, and sustainable future.
